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All You Need to Know About The ‘KISS’ Principle

The KISS rule stands for keeping It Simple and dumb and is a design approach in which minimalism is the prime objective where superfluous complications should be strictly avoided. To put it another way, it prioritized making a system simple to make it operate better, which wouldn’t be feasible if it had been difficult. The KISS concept was developed in the 1960s in the United States.

The emphasis has stated unequivocally that the essential purpose of design is simplicity. To make things more difficult to deal with, people should avoid intricate designs. The most effective method is one that is maintained simple. Nico Digital understands the need to pass on the knowledge to the future generation of Marketers and Web Designers and thereby presents this article through extensive research work. Further analysis included bearing the contributions of Hitesh Bhasin of Marketing91.

What is the KISS (keep it simple, stupid) principle?

The KISS principle is a design philosophy based on the idea that almost all systems fare better when they are made simpler and plain. In the 1970s, the KISS philosophy (Keep It Simple, Stupid) became popular.

The objective is that the product should be quick and straightforward to use, regardless of how sophisticated the design is. Nevertheless, KISS does not indicate ignorance; it is used to keep the design simple. The design, on the other hand, is connected with clever systems that are frequently misunderstood as unintelligent owing to their simplistic design. The KISS system ensured that system failure, IT issues, and other issues are avoided.

Keep it Simple was born out of need. Principle of Insanity

Kelly Johnson developed the KISS concept while working as an engineer for Lockheed Skunk Works, Lockheed Martin’s advanced aircraft program for various combat situations, in the US Navy in 1960.

During a prolonged engineering job, Johnson developed the KISS concept by developing systems with basic tools and abilities. It might be difficult to design a jet plane with only basic equipment. The term ‘Stupid’ in KISS refers to the link between the sophistication capable of fixing the components and the things that fall apart.

Different variations of the phrase are-

Keep things simple, foolish is one variant of the saying. But there are others too.

  • The first one is Keep it brief and simple
  • Second is Keep it straightforward
  • Third is Keep it tiny and simple
  • Fourth is Keep it simple, soldier
  • Fifth Keep it simple, sailor
  • Sixth is Keep it simple, sweet, and simple

Many people in the US military and software developers use the abbreviation KISS. The KISS concept is self-descriptive and acknowledges two things, according to TechTarget:

  1. Consumers desire items that are basic and straightforward to use.
  2. It lessens the load on the organization since making products and services simple saves time and money.

The KISS Principle and the Consumer

When a consumer purchases a product or uses a service, nobody remembers how many years it took to create or manufacture that product or service. The primary worry of the consumer is how simple the product will be to use or if it will be economical. Goods that are easy to use and have clear instructions sell better in the market. When developing a new product or improving an old one, the KISS principle should be followed.

The importance of the KISS principle and good design

The KISS concept is an essential component of excellent software and technology design. The average population does not always have a good understanding of technology. As a result, customers may have numerous comparable alternatives to pick from for any particular product category. There are several methods to save money on internet security tools and goods, for example.

There are several approaches to achieve the goal, demonstrating that the industry provides numerous possibilities that most people cannot grasp without the assistance of a professional. And in this market, if one can merely supply the things, one can easily attain success. KISS has been recognized as a basic value by firms such as Amazon. According to the organization, “leaders expect and need creativity and invention from their employees and are continually looking for methods to simplify.” It is not as tough as it may appear to apply the KISS approach to your designs. You must have the foresight to design a simple product for your customers.

The user experience must be prioritized. Even if introducing complexity is required, the main goal should be to improve the user experience. Follow the guidelines below to apply the KISS concept to your designs.

1. Develop a vision

The primary criterion is to have a vision for building a product that is simple to use. When you are designing that product for your consumers and your purpose should be to provide them with a pleasant user engagement.

2. Preference for aesthetics and visuals

Unless you are conveying facts, attempt to incorporate as many images and visuals as possible. It is not as tough as it may appear to apply the KISS approach to your designs. You must have the foresight to design a simple product for your customers. The user experience must be prioritized. Even if introducing complexity is required, the main goal should be to improve the user experience. Follow the guidelines below to apply the KISS concept to your designs.

3. Preference for aesthetics and visuals

Unless you are conveying facts, attempt to incorporate as many images and visuals as possible. With such software, you and your staff will find it simple to handle things.

4. You should always plan your job

You must have a roadmap in place if you want to produce simpler goods. Unplanned things frequently lead to complications. Plan for every aspect of your product’s design and eliminate complexity to the greatest extent possible.

5. Return

You built your product, so it’s always a good idea to go over it again. If anything really bad happens, you can correct it right then and there. You can remove functionalities that are adding to the intricacy of the item.

Warning when using KISS as a Product Design Principle

Without a doubt, minimalism is an admirable objective that may improve a user’s experience. However, keep in mind that this simplicity should not be allowed to detract from the design’s goal. DSLR cameras, for example, are much more complicated than the camera found in the most recent smartphone model. The DSLR camera’s complexity may now be ignored when it existed for the person who uses it for one’s reason. In some circumstances, intricacy can improve the customer’s experience. Although DSLR cameras are more sophisticated than standard smartphone cameras, they give photographers more possibilities. When a customer buys a DSLR, recognizing knowing will have more functionality The KISS concept was used here to keep the user’s expectations in mind.

Conclusion!

Every design should be based on the notion of simplicity. Items that seem to be simpler to use are greater certain being in market demands. Nevertheless, it is equally critical that the final design’s usefulness not be jeopardized by its simplicity. When creating a product, keep the user experience in mind. It will provide a clear picture of what the organization expects from its product.

For more information on such interesting topics visit Posting World today!

Aditya Kathotia

Aditya is the Founder and CEO of Nico Digital and Digital Polo. He has attained the pinnacle of brand design expertise by delivering true value to brands and marketers. After pursuing his higher education in Business Analysis from Manchester Business School, he has helped both Nico Digital and Digital Polo unlock its true branding potential globally. You can reach out to him on LinkedIn and Twitter.
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