Online shopping portals, or shopping websites, tend to expand with an increase in their seller base. The more sellers, the better. This is how it works.
E-commerce websites’ popularity and reputation are dependent on the success of their customers as well as their sellers. Amazon is the largest online shopping site. Amazon has been doing so well over the years.
Let’s take a look at the areas that Amazon should be focusing on to increase sales, given the increased competition and the presence of many market leaders. Amazon must focus on what it can do to increase its customer traffic.
Five Amazon Sales Tips For Sellers
1. Price Competition
Online sales are a competitive market. If there is a slight difference in prices, the graphs of the two retailers will change.
Amazon’s price competition is an important aspect. The price is what differentiates Amazon Marketplace vendors. They charge a price for their products.
Each vendor who is present on the platform or interested in making a spot here needs to be aware of the price competition and ready to face it.
Amazon should only list products that offer a competitive advantage to you over your competitors.
2. Increase traffic to your Amazon listings
Keywords that bring in a lot of traffic should be considered. You should also try to imagine yourself in the shoes of your customer.
Use the most searchable terms to increase the visibility of your product and thus sales. Use single words instead of phrases.
This is because no buyer will search using exact keywords and may even miss your products. Your keywords play an important part in increasing sales.
You are more likely to find more sales every day if you search for the keyword more often.
If the product isn’t selling well despite the use of appropriate keywords, you can continue to experiment with keywords until you find the perfect combination of title and item/product searched that results in maximum sales.
3. Utilize Advertising Feature
Advertising in Amazon’s sponsored products feature is a great way to get your product noticed by a wide audience.
Amazon sponsored products are ads that match the products on Amazon.com.
Only pay when your ad clicks.” Sellers decide which products they wish to promote, keywords are assigned to the products, and cost per click is entered.
As buyers search for specific keywords (looking for products), and if the keyword matches or says that it is one of your keywords, then your ad will appear below/ alongside the search results.
Amazon merchants only pay when the Amazon shopper clicks the ad. Amazon announced that it will soon expand the feature to increase visibility.
4. Utilize Amazon Store
Although Amazon Stores are well-known, many brands have not been able to make use of them.
SupplyKick partners saw a 30% increase in sales per visitor to their Storefronts when they used the right approach, expertise, and research.
Amazon Storefront is a mini eCommerce site that allows brands to create brand-specific shopping experiences and sell products to customers through Amazon.
5. Review & Feedback
Customers’ feedback and reviews should not be taken as a given. Online reviews, which are easily accessible to everyone, are more trusted than personal recommendations.
Find people who are positive and supportive of your product. Ask for feedback and ratings.
Additionally, video reviews and those with product pictures are more effective. This feedback management tool is specifically designed for merchants.
This tool will allow you to increase the number of feedbacks that can be submitted and eliminate negative/neutral comments.