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Mascot Logos Types, And When to use them?

Different types of mascot logos and when should they be used

What is a mascot logo?

Everyone knows that custom logo designing services in the USA are very important for their brand identity. A custom logo design is not only used to make the brand look good, but it also has to be effective in grabbing eyeballs and at the same time, must convey the right message of the business. And custom mascot logos play an important role in achieving this goal.

Most custom logo designs consist of custom mascot logos, custom typography, and custom lettering. Custom mascots help to create brand identity like no other design element. A custom mascot logo symbolizes the attributes of the brand’s services or products to their fullest extent that making it easier for them to be recognized by their audience. With custom mascot logos, businesses can not only stand out from their competitors but also have a custom logo that is more memorable.

In custom mascot logos, animals are widely used as custom mascots because they represent the characteristics of the brand. Animals add a lot of fun to custom logo designing services in USA and custom mascot logo designs make them look unique and attractive. The number of animals used in custom mascot logo designs for businesses is vast, ranging from mammals to reptiles and birds, each unique in its own way.

Custom typography helps make the design look more professional and helps convey the right message about the business to their customers.

What is some different type of mascots?

A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity.

The word “mascot” comes from the French term ‘mascotte’ meaning lucky charm. Mascots are typically used as logos for companies, sports teams, and organizations.

There are many types of mascots, they can be categorized as character mascots, abstract/symbolic mascots, and animated or cartoon characters. Each comes with a set of attributes that have the ability to signify the mascot’s role either by giving it a personality through human characteristics, animal characteristics, or inanimate shapes and symbols.

Character Mascots are mascots that are based on personified animals or people. These types of mascots typically have human-like features such as eyes, arms, legs, etc. Some examples of character mascots include Ketchup and Mustard from Heinz, Mr. Peanut and Chester Cheetos from Planters, and the Honey Nut Bee from General Mills.

Abstract/symbolic mascots are defined as abstract ideas personified through animal or object forms. They lack physical facial features but may include other attributes such as body parts or common objects
that allow for an identifiable representation of the abstraction. These types of mascots typically have one or two symbolic elements that are easily recognizable in the form of a mark, pattern, or color. Some examples include Tony the Tiger from Kellogg’s Frosted Flakes, Nike Swoosh Logos, and the Pepsi Globe.

They typically differ from character mascots in that they are not based on real people or animals. The attributes of these types of characters allow for an easy to identify representation of the company including human/animal characteristics, body parts, clothes, common objects, etc. Some examples include Casper the Friendly Ghost from Harvey Comics, Tony the Tiger from Kellogg’s Frosted Flakes, and the Glico Gecko from Glico.

When to use which type of mascot

Mascot logos, also known as mascot marks or logotypes, are an easily recognizable representation of a company. Mascots can be animals, people, or objects that act like the brand they represent.

Mascots help translate the intangible into something relatable and more human for consumers. Because mascot logos are cartoony representations of what is basically an abstract idea, mascot logos are not meant to be taken too seriously.

Even still, mascot logos must carry the brand values that should remain intact; for this reason mascot logos sometimes play it safe by employing existing mascot types.

Some mascot logotypes commonly used include the following:

The Lovable Mascot

You probably won’t run into a mascot that isn’t lovable. The mascot is cute, playful, and always positive.

The Cool Mascot

Like the lovable mascot but different. The cool mascot is hip and trendy. The mascot has a laidback attitude and calm energy about them. They’re almost never in motion, which makes them even cooler.

The Serious Mascot

If you need to make a mascot logo that doesn’t make an audience want to crack up, then go with the serious mascot. This mascot is formal and professional; they’re probably wearing a suit. It’s okay if this mascot isn’t lovable, it’s too cool and collected for that sort of thing.

The Backwards Mascot

This mascot might take some explaining. The backward mascot logo looks normal but it means something different in a social media context. The mascot’s logo looks normal, but if you flip it sideways and add a hashtag symbol before the mascot you get…well, something else.

The Abstract Mascot

This mascot is…abstract. This mascot is complex and has multiple meanings embedded into the design of its logo. To interpret the mascot’s logo you must look beyond the design of the mascot itself, often breaking it down to its core ideas (i.e. an abstract mascot with a dark face has something to do with death).

Understanding mascot logotypes, and mascot logos in general, is critical for successful mascot branding. Mascot brands help a company connect with its audience without using words. The mascot must have the ability to stand alone in any situation so take care in creating a mascot you can be proud of.

Why do you need a mascot logo for your Business?

Every small business has a mascot logo whether they know it or not.

Every mascot logo represents its company, what it does, and who it serves. There are three different types of mascot logos. Two of the mascot logos are attention-grabbing while the other is informative.

This mascot logo is very simple, but the mascot logo gives the people a subtle hint as to what it does. An example of an action mascot logo would be a mascot costume of a lion for a bank. The mascot logo tells the customer that the company deals with money and people can trust them because they are strong and powerful like a lion.

Another type of mascot logo is one that gives information. This mascot logo is more complex because it usually has many different colors and shapes, but some are very simple. A mascot logo of a tree for an environmental company would be an example of one that gives information. The mascot logo tells the customer that they help to better the environment which will benefit future generations by providing them with healthy air, water, and land.

The last type of mascot logo is one that grabs attention. The mascot logo for this type must be very descriptive so that the customer knows exactly what it does without asking or looking at its title. A mascot costume of a bee for organic food. The company would be an example of a mascot logo that grabs attention. The mascot logo tells the customer that their food is organic and healthy, making them feel good about eating it.

There are many reasons why every company should have mascot logos. These mascot logos represent who they are and what they do very efficiently. They grab the attention of customers while giving them subtle hints on what the business does without even asking. Also, mascot logos help consumers remember the business. This is why mascot logo designs are very important to even the smallest companies

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