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Digital Marketing

Successful QR Code Campaigns

Companies are successfully adopting QR code campaigns into their marketing routine as QR codes re-enter the marketing spotlight. (marketing campaign)

Since the introduction of QR codes in 1994, many complex processes have been redefined and simplified. Small and large brands establish a QR code-powered marketing campaign because of their ability to redefine complicated processes.

Aside from its ability to ease activities, QR codes can be used with your mobile device to create and scan them.

If you want to start using QR codes in your marketing campaign, here are some ideas to get you started.

What is the purpose of a QR code campaign? (marketing campaign)

A QR code campaign is a form of marketing campaign that makes use of QR codes created with the finest QR code generator to store additional marketing materials without having to print new pages for their flyers.

Besides, the usage of QR code technology in this type of marketing campaign allows businesses to boost customer interaction.

QR code marketing that work and how they do it (marketing campaign)

Here are 10 successful QR code campaigns that assist raise health awareness, as demonstrated by their utility during the COVID-19 pandemic.

1. Contactless Contact Tracing Dine-in Campaign at McDonald’s (marketing campaign)

Because the food industry has been one of the hardest hit by the COVID-19 outbreak, contactless eating safeguards have been implemented in all dining establishments. McDonald’s is one of the businesses that has heeded this request.

McDonald’s displays their contact tracing QR codes in their customer registration booth because contact tracing is one of the preventive steps that the health community requires.

Customers and employees may engage without having to touch each other thanks to the QR code marketing.

Russia, Australia, and Singapore are the countries that are currently implementing this campaign.

2. They used discount QR codes to promote Burger King’s VMA Whopper.(marketing campaign)

There will be no in-person presentation for the MTV Video Music Awards in 2020. Because viewers are encouraged to watch the show on their televisions at home, Burger King has istanbul escort teamed up with Lil Yachty to provide a Whopper discount and 2021 VMAs tickets giveaway via QR codes.

The campaign begins with Lil Yachty performing his song, with QR codes flashing throughout his performance.

Burger King successfully interacts with viewers and creates a definitive move with technology by using the performer’s VMA performance.

3. Ikea’s Buy Back QR Code Promotion

Because furniture shopping is one of the most difficult things to accomplish nowadays, some consumers make the mistake of buying something they don’t need in their businesses or homes.

As a result, Ikea, a Swedish furniture firm, developed a new buyback system that includes QR codes.

Customers can return an Ikea product in exchange for an in-store gift card that they can use on their next Ikea purchase through the Buy-Back programme.

There are several requirements and conditions that a customer must adhere to in order to return the merchandise effectively. The transaction also facilitates their means of returning the merchandise thanks to the confirmation QR code that they will scan to obtain the referral number from the real store employees.

As a result, Ikea’s QR codes provide a more customer-friendly service.

4. The NikePlus personal QR code recognition system

Nike will use QR codes to boost its customer loyalty drive in 2020. NikePlus create personal QR codes as part of their customer loyalty programme.

Nike employees can scan their customers’ information using QR codes.

Nike’s drive to bring their clients closer to them succeeds thanks to the NikePlus personal QR code acknowledgment system.

5. Halloween delivery boxes from Amazon

Because consumers become bored with the Halloween stay-at-home restriction, Amazon included a QR code in its Halloween delivery boxes to encourage customers to be more creative.

Moreover, Amazon customers may make their own pumpkin designs on the boxes by scanning the QR codes connected to them with Amazon’s AR app.

The campaign was a success, and they restore Amazon customers’ Halloween spirits.

6. Tourism campaign TopFruit

TopFruit is a juice beverage brand from Oman that focuses on adding value to their product packaging.

TopFruit’s firm, Oman RefCo, has launched a TopFruit tourist promotion using QR codes.

Attaching a QR code that highlights Oman’s landmarks in the product packaging is in vogue as part of a strategy to assist businesses enhance sales and promote Oman.

COVID-19 Contact Tracing Census at Maimonides Medical Center

In addition to the corporate sector’s QR code campaign for better marketing outcomes, the health-care system is launching its COVID-19 contact tracing census campaign.

The Maimonides Medical Health Center is a New York City hospital located in Brooklyn. And, with New York leading the COVID-19 case count in the United States, Maimonides launches a new approach to count those who visit their emergency room.

Besides, the QR code serves as a contact tracing portal, eliminating the need for users to fill out forms with pen and paper.

Its use allowed the hospital to keep up with the growing number of admissions while adhering to the COVID-19 health guideline.

8. Use a QR code to thank My Farmer Coffee Tracking Campaign.

Thank My Farmer is a blockchain-based tracking tool developed by IBM that focuses on tracing the origins of the food people buy and eat.

The app informs customers on the origins of the products. Because of Beyers Koffie’s participation in the Thank My Farmer initiative in the United States and Canada, their coffee goods have QR codes that customers may scan using the Thank My Farmer app.

They scan the QR code, which takes them to the coffee’s origin farm and how it’s produced.

9. Black Friday QR code extravaganza at Macy’s

In 2020, Macy will use QR codes for the eleventh time in their Black Friday sale.

Because 2020 is the year when shopping differs from past Black Friday sales, their usage of QR codes has paid off and shown to be a huge achievement in stopping COVID-19 spread.

10. L’Oréal’s virtual makeup try-on QR code promotion.

As a result of the pandemic impeding our cosmetics shopping and sample testing, L’Oréal Paris has created a QR code campaign that allows beauty fans to virtually try on items before purchasing them.

Above all, the campaign began in September of this year and has received a lot of positive feedback from its dedicated cosmetics fans. Because product waste is increased by experimenting, L’Oréal Paris developed a virtual solution to allow clients to try on cosmetics before purchasing it.

Each cosmetic product contains a QR code that you may scan with your phone to try on a new makeup colour.

Source: marketing campaign , marketing campaign examples

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