Most people are aware of e-commerce stores as they have been our best friends since COVID-19. Online shopping was our only option during the lockdown. Nevertheless, since the lockdown has lifted, individuals are more excited to visit the stores because physical shopping is a therapy in itself. This has put a strain on online markets which is why we have gathered some strategies from some E-commerce solution services. These will help in increasing conversion, traffic, and sales.
Persuasion through Live Chat
A live chat feature is often available to get to know the customers a bit better. This way you can ask them their concerns and help them get a better shopping experience.
This feature will help you know what problems customers find while using the website, or at the time of the delivery, and mostly you get to know the quality of the product and packaging and how to improve the quality of it.
This is the best plug-in for an e-commerce site and should be taken into high consideration while creating the web store. This is recommended because it has numerous benefits like you can cut costs with this customer support feature. It is believed to be 400% cheaper.
Moreover, it helps you in gathering data and looking for customer requirements and products do they prefer. Plus, the bounce rate feature of your site reduces from the customer support feature, it is good to add this to your site because a high bounce rate is bad for the ranking of your site. This is why some good e-commerce websites have a live chat feature.
Adding a blog to your site is the feature that generates more traffic. This helps in reaching out to new customers but the pro tip here is that the blog should be worth the read and highly engaging. Users are attracted to content that is highly engaging.
Moreover, another benefit of a blog is that you can link products to that link. This little trick will direct customers directly to the product page which increases sales. You can also create interlinking with your old blog posts that somehow have product links. This neat little trick is used by SEO experts and it works.
Contests and Deals
Engaging an audience can be tricky because there are a hundred different options for online customers. Some websites are giving out the same products as you at cheaper rates which is gaining them more traffic. So, how do you cater to this issue? Simply, you can add deals and create contests like giveaways. This can generate traffic on your site and can even give you long-term customers as well.
Moreover, it is human psychology that people get excited about deals because they will be getting more in less money. This is good for generating traffic on the website and for marketing as well.
Customer reviews are appreciated because “seeing is believing”. When customers visit a webpage they read reviews before finalizing a product. So, you can either write reviews on your site by yourself or if you can encourage your customers to leave reviews about the product.
In addition to this, adding reviews is also good for organic traffic and it generates genuine customers that are there for the quality of the product that you are offering.
Moreover, even if you receive bad reviews take it as a procedure of your improvement and try to work on the parts where your brand is lacking. Now those negative reviews can be about anything for instance it can be about the delivery or packaging or some default with the product but remember you have to rise through it and be better. And it is important to keep good and bad reviews on your webpage because this will mean that you have organic customers and make you look genuine.
Along with this guest posting is also a great way to invite guests to your site and post engaging content. So, all in all, if you encourage reviews it is beneficial for generating an audience.
Social Media Marketing
Almost every other brand has pages on famous social media platforms. It is an engaging way to reach the target market. It is also best for branding the best products that will attract more people. Because an e-commerce site is visual but a social media platform is not which is why it is essential to upload the best products that will automatically generate traffic on your site. Some common social media platforms are;
Upselling is a good option to boost sales. It means selling a premium version of a product that a customer is already buying. For example; you encourage customers to buy ear pods with their latest phone purchase. Ensuring that the upsell is highly related to the product they are already buying is the key here. Plus, it should be within the price range, making them an offer that they cannot refuse is a good way to increase sales through the e-commerce website.
In conclusion to this, the aforementioned tips are useful for e-commerce business companies and can be used to bring organic and inorganic traffic to the website and boost sales as well.